Faced with escalating utility bills for the university campus, the student accommodation department contacted Fresh* to bring to life GREG (Green, Recycle, Reduce, Re-use, Environmental, Genius) - a brand character to engage with students, change attitudes and raise awareness of their environmental impact on campus - particularly within the halls of residence. GREG has been an instant hit enabling students to fully embrace a ‘greener’ culture and reduce wastage. Go green - Go GREG.